Daimler Contemporary       
27 March – 30 August

Mercedes- Benz Award
for South African Art and Culture 2009
Fashion Design

Black Coffee
Craig Native
Abigail Betz
Stiaan Louw

Download Pressmaterial

Publication

Exhibition Views

Abigail Betz

Abigail Betz knew at the age of two, playing on her mother's manual Singer sewing machine that she wanted to be a designer. This interest led her to study a National Diploma in Fashion Design, during which time she won the award for the Best Couture Collection of the Year. Abigail started her own company in Cape Town in 1997, she has won various awards and taken part in three Sanlam South African Fashion Week (SSAFW) events.

Her signature is one of femininity and romance, her 2008 collection reveals an interplay of dresses in opulent but lightweight fabrics.

Describing her inspiration for the recent SSAFW collection, Abigail says,"My work with the Free State crafters, as part of the SSAFW/Department of Arts and Culture Fashion Fusion Project, inspired me to experiment with different design elements - from the natural fabrics, different colours and textures."

Having partnered with a corporate investor, she recently opened her first flagship store in Rosebank, which stocks her ready-to-wear couture, bridal dresses and a line of cosmetics.

 

Black Coffee
Craig Native
Abigail Betz
Stiaan Louw

Download Pressmaterial

Publication

Exhibition Views